Food Standards Scotland launch new healthy eating campaign

The marketing campaign will come right after a study that uncovered that 88{6f90f2fe98827f97fd05e0011472e53c8890931f9d0d5714295052b72b9b5161} of grown ups say they understand that an unhealthy diet plan can lead to inadequate well being – inspite of Scotland’s lousy diet program overall.

Research also shows the average every day consumption of fruit and veg in Scotland is only 2.9 parts, compared to the encouraged 5 a day.

Brooke Miller, 5, from Kirkintilloch, is not in the minimum little bit unhappy about acquiring broccoli at the Meals Expectations Scotland ‘free scoops’ stand in its place of ice product, as she strikes a pose.

To tackle this problem, FSS has devised a new online eating plan information called Consume Very well Your Way that delivers simple-to-adhere to guidance and guidelines for browsing for healthy foodstuff on a spending budget. 

Dr Gillian Purdon, Head of Nutrition at FSS, said: “Eat Well, Your Way encourages individuals to make little, manageable variations to their diet, in methods that match them.

“This is a new resource that focuses on realistic advice on how to undertake much healthier possibilities. It is developed so that men and women can obtain inspiration and make changes that go well with their situation, as we know that earning plenty of variations at the moment isn’t normally sustainable.

“This information presents a realistic way to assist individuals perform toward new healthier foods plans.”

Moyinoluwa Akingbade, 2, and her big brother Ifeoluwa, 4, from Maryhill, are not in the the very least bit upset about acquiring broccoli at the Food items Standards Scotland ‘free scoops’ stand in its place of ice cream.

A new FSS report, thanks to be posted in the coming months, will lose mild on the impression lockdown and the Covid pandemic has experienced on Scotland’s food plan.

‘Discretionary’ food items this sort of as sweets, chocolate, cakes, crisps and sugary drinks made up a quarter of all food and drink brought into residences in 2020, and this is one thing Dr Purdon hopes to see adjust. 

Allie Mathieson, 4, from the Gorbals, is not in the the very least bit unhappy about obtaining broccoli at the Foodstuff Criteria Scotland ‘free scoops’ stand alternatively of ice product, as he reinacts Toby Maguire’s notorious Spiderman 3 dance moves.

She additional: “We have identified for a very long time that improving upon nutritional wellbeing in Scotland represents a big obstacle and the pandemic introduced into emphasis how this can make us prone to significant illness. 

“Discretionary food items go on to characterize much as well large a proportion of our shopping baskets, and purchases on promotion continue on to be skewed to these items.

“It is vital to spotlight, even so, that this marketing campaign is not a go absent from the Eatwell Guidebook but a real looking way to enable individuals make healthier food and consume possibilities.”

Far more information about Consume Properly Your Way can be found Here.