June 21, 2024

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Hologic, Inc. – Hologic Partners With the WTA Tour in Landmark Title Sponsorship

Hologic, Inc. – Hologic Partners With the WTA Tour in Landmark Title Sponsorship

As a worldwide chief in women’s wellbeing and professional medical know-how, Hologic will amplify a shared vision for women’s wellbeing and equality

Hologic specified as WTA’s official overall health spouse and equality champion

ST. PETERSBURG, Fla.–(Small business WIRE)–
The WTA and Hologic currently jointly declared a landmark partnership introducing Hologic as the global title sponsor of the WTA Tour.

This push launch features multimedia. View the entire launch listed here: https://www.businesswire.com/information/residence/20220226005036/en/

The multi-calendar year alliance, the premier international sponsorship in WTA heritage and Hologic’s initial worldwide sponsorship, aims to realize considerable development through a shared vision of better wellness and equality for women. The groundbreaking partnership makes it possible for both companies to rally close to their collective mission to winner ladies although modernizing their respective industries of healthcare and sports.

As one particular of the world’s top professional medical technological innovation innovators, Hologic focuses primarily on increasing women’s well being and wellbeing. That includes marketplace-leading items in each and every classification of its organization: diagnostics, imaging devices, and surgical devices. Hologic’s spots of emphasis involve state-of-the-artwork preventive treatment, cutting down disparities in health care entry and education, and special exploration that can help international locations worldwide greater prioritize women’s health and fitness.

“Hologic and the WTA come with each other with a collective intent as groundbreaking advocates for girls,” explained Hologic Chairman, President, and CEO Steve MacMillan. “We are proud to stand with the WTA in its determination to the greatest integrity and values. Eventually, our partnership enables us to jointly elevate the profile of girls even higher and to share the relevance of early detection and cure with gals throughout the environment.”

Hologic’s sponsorship also affirms the ongoing development of women’s tennis and the strong brand values the WTA embodies. “From the start, we knew Hologic was the suitable companion,” stated WTA President Micky Lawler. “As we embark on a new period of gals breaking obstacles and comprehension how crucial our wellness is to attain our entire opportunity, Hologic joins the WTA family at a pivotal time. Reflecting on the enthusiasm we both share for women’s equality close to the world, I look forward to the meaningful alter this partnership will spark for our athletes, sport, and admirers.”

“As a experienced athlete who relies on my wellness to complete at the optimum amount, I’m thrilled that Hologic has partnered with the WTA,” claimed Ashleigh Barty, WTA World No. 1. “Hologic’s initiative to spend in women’s tennis exhibits its motivation to women’s wellness and women’s sport. I glimpse ahead to playing on the Hologic WTA Tour and the impression this partnership will produce for ladies globally.”

Hologic will be built-in into the WTA across all platforms, like internet signage at all WTA tournaments and digital marketing at WTA 1000 and 500 occasions. As the formal wellbeing husband or wife of the WTA, Hologic gets to be the founding lover of Hologic WTA Labs, a WTA initiative targeted on health innovation and research-based assignments distinct to woman athletes. Hologic and the WTA program to announce more joint actions in the coming months.

The new companions also will emphasize the great importance of preventive care as a result of the yearly Very well Woman health care visit. To find out extra about the Very well Female exam, stop by ScreeningsForHer.com.

About the WTA:

Established by Billie Jean King in 1973 on the basic principle of equal chance, the WTA is the world-wide leader in women’s skilled sporting activities. The WTA is a person of the world’s most recognizable and large-profile sports activities organizations, consisting of a lot more than 1600 players representing approximately 87 nations, all competing to get paid WTA rankings details and prestigious event titles. The Hologic WTA Tour is every year comprised of all over 50 occasions and 4 Grand Slams, spanning 6 continents and approximately 30 nations around the world and areas with a worldwide audience of over 900 million. Even further information and facts on the WTA can be observed at wtatennis.com.

About Hologic:

Hologic, Inc. is a worldwide professional medical engineering innovator generally focused on strengthening women’s wellness and effectively-becoming by way of early detection and procedure. Its developments include creation of the world’s initially industrial 3D mammography process to battle breast cancer management in screening for cervical cancer, sexually transmitted infections, respiratory health problems and the virus that will cause COVID-19 and minimally invasive surgical systems for uterine fibroids and irregular uterine bleeding. The business also champions females through the Hologic World wide Women’s Health Index, which supplies a science-backed knowledge roadmap for improving women’s very well-becoming, and Project Wellness Equality, which elevates consciousness, research insights and access to excellent treatment for underserved women.

Resource: Hologic, Inc.

Amy Binder, WTA, [email protected]

Jessica Culbreath, WTA, [email protected]

Jane Mazur, Hologic, [email protected]

Supply: Hologic, Inc.