These women-led startups are ensuring healthy snacks never go out of style

A penny for every time one even thinks about adopting a more healthy food plan and chopping down on snacking will possible make most of us a good deal richer. But, wishful considering apart, a host of new models are building their existence felt to aid make more healthy selections without having offering up on your cravings. Which is proper – have your cake, and try to eat it much too, if you will. 

As India’s food stuff marketplace grows at a regular pace, the concentration on health and fitness is catching up quickly and how! It is expected to turn out to be a $30 billion current market for wellness food stuff by 2026, according to Avendus. 

In this regard, HerStory has curated a checklist of girls-owned makes that are giving wholesome possibilities at an very affordable price. The business people powering these manufacturers have finished their exploration, comprehended the mindsets and strived difficult to provide the highlight again on healthy foods, and are all geared up for a nutritious development curve. Let us uncover out who they are.

Foodio.fit 

Faculty mates-turned co-founders Apoorva Gururaj and Suresh Reddy D are on a mission to let people snack guilt-no cost. Established in 2020, their Bengaluru-dependent startup Foodio in good shape offers a variety of Indian snacks, sweets, beverages, speciality flours, and vegetable chips with low carb, large protein, multigrain, and keto alternatives. 

In considerably less than a calendar year of procedure, the startup has shipped more than one lakh orders to more than 5,000 clients with a 30 p.c repeat level.

Current in international locations in India, the US, Australia, and the United Kingdom via more than 50 distributors, the startup promises to have a 25 p.c thirty day period-on-month development and aims to develop even more to international locations like Africa, New Zealand, Australia, Singapore, and Dubai.

Gladful

Soon after finding out that her 10-yr-previous son was protein deficient, Parul Sharma give up the company grind right after 15 a long time and wound up in entrepreneurship when she couldn’t locate food brand names that her son favored. Together with her sibling Manu Sharma, she started a protein-loaded and balanced snacks brand name Gladful in 2021. 

With a focus on young children, their Jaipur-centered startup employs wholewheat, and unrefined cane sugar, and avoids ammonia in its goods, packing 7 to 8 grams of protein for every serving.

With a gross margin of around 60 percent, Gladful’s solutions are offered on Amazon, Cred, Flipkart, and smaller marketplaces like OneGreen and LBB.

Began with an original expenditure of Rs 25 lakh, the immediate-to-shopper (D2C) manufacturer elevated an undisclosed amount of money of seed spherical in December final year. Led by Antler India, the round’s collaborating investors include things like Huddle Accelerator, and Shiprocket via their programme RocketfuelXHuddle, among the other folks.

India Cuisine

India’s variety also displays in its food. Kolkata-dependent partner-wife duo Umashankar Mishra and Shruti Mishra are leveraging know-how to make Bengali delicacies and cuisine obtainable across India and outside. 

Established by the duo in January 2021, India Delicacies is a foodtech startup that sells West Bengal’s regional cuisine and food this kind of as Bengali sweets, authentic Bengali groceries, desi ghee, dry fruits, sweets, snacks, drinks, and beverages, fryums, instantaneous mix, and other people in the price tag variety of Rs 38 to Rs 1,220.

Beginning with just 51 solutions and five groups during the lockdown, it now offers extra than 400 objects across 10 groups and India Cuisine went on to be recognised by the Division for Advertising of Marketplace and Internal Trade (DPIIT).

Bootstrapped with an original financial investment of just Rs 21,000 and a complete expenditure of Rs 10 Lakh, it has served above 2,000 buyers so considerably.

Timios

When siblings Aswani Chaitanya and Hima Bindu set on an entrepreneurial journey with children’s healthy snacking manufacturer Timios, the duo realized that the well being quotient by yourself was not sufficient to penetrate the children’s market. Becoming mother and father on their own, they focused similarly on style so that children would delight in it without parents’ nudging. 

Now the duo’s Bengaluru-based mostly manufacturer Timios presents a huge variety of possibilities which include mini oaty bites, teething sticks, nutty bars, berry bars and other healthy treats for lactating and pregnant moms. 

Priced among Rs 20 and Rs 320, they are available on its internet site and across ecommerce marketplaces, like Bigbasket, Blinkit, Amazon, and Flipkart. 

Satisfying an typical of 4000 orders for every thirty day period, it has a retail presence in around 500 suppliers across India and ships to the US, the Uk, Singapore, Taiwan, and China as well.