November 29, 2023

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Masters of Health

Everly Health Accelerates Position as Leading Digital Health Company with Acquisition of Women’s Health Brand Natalist

“Creating revolutionary remedies for women’s overall health was my initial motivation for founding Everlywell and stays a top rated spot of concentrate,” claimed Julia Cheek, CEO and Founder of Everly Health. “A survey of our consumers disclosed that approximately 70{6f90f2fe98827f97fd05e0011472e53c8890931f9d0d5714295052b72b9b5161} really don’t belief several of the women’s health and fitness solutions available on the market currently.1 Natalist’s thoughtfully made fertility and being pregnant necessities are the solution that so quite a few women of all ages are trying to get.” 

Since its launch two several years ago, Natalist has progressively expanded its item line to support girls on their reproductive journeys, the two online and in countrywide retailers. The brand’s footprint has developed from 300 to virtually 6,000 brick-and-mortar locations in just the previous yr. 

Equally Natalist and Everly Health are led and launched by mothers and recommended by board-accredited physicians. As section of the transaction, Natalist’s entire group and govt leadership have joined Everly Health and fitness, bringing the firm’s portfolio to 4 subsidiaries: Natalist, Everly Wellbeing Answers, EverlyDx, and Everlywell, the top manufacturer in at-property collection wellness and wellness lab tests in the U.S. nowadays.2

“Natalist was created to provide people who are trying to find contemporary, sustainable applications for conception and being pregnant. Everly Health’s comprehensive capabilities across screening, telehealth, and digital care delivery will supercharge our ability to enable men and women in means we’re only commencing to discover,” mentioned Vernita Brown, Main Government Officer at Natalist. “I am thrilled to find what we can accomplish together, as aspect of Everly Overall health.” 

In addition to its signature being pregnant and ovulation exams, Natalist’s product suite supports ladies from pre-conception by way of pregnancy and includes tests, supplements, schooling, lubricants, and self-treatment merchandise. Right now, Natalist’s most preferred products include its Ovulation Assessments, Pregnancy Assessments, and Prenatal nutritional supplements. Natalist’s merchandise extend Everlywell’s present women’s health and fitness providing that incorporates at-house collection lab checks for menopause, fertility hormones, sexual well being, and far more. Everlywell was also the to start with enterprise to start an at-residence collection fertility hormone check to buyers in March 2018. 

“Final year, thousands and thousands of females found out at-household tests, telehealth, and wellness alternatives for the to start with time — ideal answers for the busy lives ladies lead. In point, Everlywell’s Women’s Health suite of assessments has found a 350{6f90f2fe98827f97fd05e0011472e53c8890931f9d0d5714295052b72b9b5161} maximize in income this year,” stated Jenifer Dasho, Main Advertising and marketing Officer at Everly Overall health and Basic Manager of Natalist. “For the tens of millions of gals who improved their ideas to improve their family members owing to the pandemic,3 home-dependent well being and wellness solutions are a effective software to help acquire management around their reproductive journey.”

“The missions of our two businesses have been aligned due to the fact day a single. We’re doing the job to make positive all people today — in particular females — have accessibility to care that is uncomplicated, effortless, and created for the way they stay,” remarked Halle Tecco, Founder and Chief Women’s Wellbeing Officer at Natalist. “Bringing alongside one another two manufacturers that are founded and led by females to profit gals almost everywhere is a great feeling.” 

About Everly Well being
Everly Health’s mission is to supply improved care for much better well being by delivering modern, diagnostics-driven care. Headquartered in Austin, Texas, Everly Health and fitness is father or mother enterprise to the following brand names: Everlywell, which is concentrated on furnishing shoppers entry to convenient and economical lab tests Natalist, the women’s overall health brand name giving conception and pregnancy essentials with a net-zero plastic footprint and Everly Health and fitness Remedies, which features sector stakeholders a established of solutions — from know-how enablement to logistics, compliance, and scientific know-how — that presents a seamless infrastructure to scale superior-excellent, folks-concentrated care, starting off with diagnostics. The business also operates a 50-state clinician network to give telehealth products and services for a wide range of clientele, which include numerous of the premier wellness strategies in the country. 

About Natalist
Introduced in August 2019, Natalist is created on the values of evidence, instruction, and usability. The team—moms and doctors—started Natalist with a mission to minimize the disgrace, misinformation, and outdated product offerings they seasoned while on the being pregnant journey. Natalist delivers proof-centered educational sources alongside redesigned fertility and pregnancy necessities.

The Natalist group thinks it is their ethical vital to leave the environment a better area for potential generations. They released their Mom Earth sustainability initiative in August 2020, which consists of being accredited 100{6f90f2fe98827f97fd05e0011472e53c8890931f9d0d5714295052b72b9b5161} plastic neutral. For much more details on Natalist, visit and get social on Instagram.

  1. Everlywell study of U.S. ladies who have engaged with its women’s health goods (September 2021)
  2.  Brand recognition in U.S. grown ups ages 18-64. Source: Research executed by YouGov on behalf of Everlywell (June 2021)
  3. A 2020 report from the Guttmacher Institute identified that additional than 40{6f90f2fe98827f97fd05e0011472e53c8890931f9d0d5714295052b72b9b5161} of ladies described modifying their strategies about when to have small children or how several little ones to have as a immediate consequence of the COVID-19 pandemic. For a lot more, visit their report

Source Everly Wellbeing

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